Emerging markets hold much of the world’s potential for growth and job creation — but unlocking it requires the right conditions. Governments seek investment to drive economic growth, while global companies look to expand into high-potential markets. Too often, both are held back by regulatory complexity, operational barriers, and execution challenges. Left unaddressed, both sides lose.
Athaag bridges this gap. We combine deep on-ground market understanding with hands-on execution support, helping governments attract investment and enabling businesses to enter and grow in complex markets.
From diagnosis to delivery, we focus on outcomes that drive sustainable growth, investment, and jobs.
Helping emerging economies create the conditions for private investment, trade, and job creation at scale.
Sustained growth requires more than sound policy. It requires institutions, markets, and firms that can turn strategy into results. We work with governments and development institutions across the full growth lifecycle — from identifying constraints to building systems that deliver long-term growth.
Our proprietary regulatory reform diagnostic tool helps identify and prioritise the constraints that matter most, so reform effort goes where it unlocks investment — and the jobs that follow.
Strengthening export competitiveness, reducing barriers to trade, and integrating firms into regional and global markets.
Economic growth in emerging economies depends on expanding markets beyond their own borders. We work with governments to strengthen export competitiveness, ease the barriers that slow and raise the cost of trade, and help economies move up the value chain a proven driver of productivity, investment, and jobs.
Underpinning this is our own export strategy framework, which turns broad trade ambition into a sequenced, sector-specific plan: identifying where a country can realistically compete, and what it takes to get there.
Building firm capability, productivity, and competitiveness to accelerate SME growth.
Small and medium firms make up around 90% of businesses and more than half of all employment in emerging economies — yet many lack what they need to grow, and finance is rarely the whole story. SMEs succeed when a wider set of conditions come together: access to markets, technology and skills, quality standards, a workable regulatory environment, and institutions that coordinate.
Using our SME competitiveness framework, we evaluate this full system — to find where support is missing or failing to reach firms, and design the interventions that close those gaps.
Designing the institutions, partnerships, and market connections that enable innovation to scale.
Innovation rarely fails for lack of components — the startups, capital, talent, and institutions often already exist. What is missing is the connection between them, and that connection must be built by design. This is how emerging economies build the capacity to generate the industries and jobs of the future.
Through our Ecosystem Activation Framework, we design the exchanges between each participant entrepreneurs, investors, industry, academia, and government, so that a set of independent initiatives begins to function as a single, self-sustaining market.
Helping emerging economies create the conditions for private investment, trade, and job creation at scale.
Sustained growth requires more than sound policy. It requires institutions, markets, and firms that can turn strategy into results. We work with governments and development institutions across the full growth lifecycle — from identifying constraints to building systems that deliver long-term growth.
Using our SME competitiveness framework, we evaluate this full system — to find where support is missing or failing to reach firms, and design the interventions that close those gaps.
Strengthening export competitiveness, reducing barriers to trade, and integrating firms into regional and global markets.
Economic growth in emerging economies depends on expanding markets beyond their own borders. We work with governments to strengthen export competitiveness, ease the barriers that slow and raise the cost of trade, and help economies move up the value chain a proven driver of productivity, investment, and jobs.
Underpinning this is our own export strategy framework, which turns broad trade ambition into a sequenced, sector-specific plan: identifying where a country can realistically compete, and what it takes to get there.
Building firm capability, productivity, and competitiveness to accelerate SME growth.
Small and medium firms make up around 90% of businesses and more than half of all employment in emerging economies — yet many lack what they need to grow, and finance is rarely the whole story. SMEs succeed when a wider set of conditions come together: access to markets, technology and skills, quality standards, a workable regulatory environment, and institutions that coordinate.
Using our SME competitiveness framework, we evaluate this full system — to find where support is missing or failing to reach firms, and design the interventions that close those gaps.
Designing the institutions, partnerships, and market connections that enable innovation to scale.
Innovation rarely fails for lack of components — the startups, capital, talent, and institutions often already exist. What is missing is the connection between them, and that connection must be built by design. This is how emerging economies build the capacity to generate the industries and jobs of the future.
Through our Ecosystem Activation Framework, we design the exchanges between each participant entrepreneurs, investors, industry, academia, and government, so that a set of independent initiatives begins to function as a single, self-sustaining market.
Helping international businesses enter and grow in India. Successful market entry depends as much on execution as strategy. India is not a single market, but a complex union of states with distinct regulations, incentives, and commercial realities. Success depends on understanding how the market works in practice — not just on paper.
Evaluating market opportunities, competitive dynamics, and market entry strategies.
Successful market entry begins with understanding the market as it is. We help companies assess commercial opportunities, map the competitive landscape, and identify the most effective entry strategy — whether through a subsidiary, joint venture, distribution partner, or acquisition.
Recognising that India is a collection of diverse state markets, we provide a clear, evidence-based view of where a company can compete and how it should position itself for success.
Identifying, vetting, and activating the right local partners and channels.
The right partner can accelerate market entry. We identify and assess potential partners, conduct due diligence, and support negotiations to build strong commercial relationships.
Our role extends beyond introductions. We stay engaged through diligence and activation to ensure partnerships become productiveand commercially successful.
Navigating regulatory requirements and government systems to support market entry and growth.
Regulation shapes every stage of doing business in India. We help companies navigate regulatory requirements, secure licences and approvals, identify state-level incentives, and engage the right government institutions.
Drawing on deep public sector experience, we help companies move through complex regulatory processes with greater certainty and speed.
Providing specialist support in regulated sectors, including pharmaceuticals and healthcare.
Evaluating market opportunities, competitive dynamics, and market entry strategies.
Successful market entry begins with understanding the market as it is. We help companies assess commercial opportunities, map the competitive landscape, and identify the most effective entry strategy — whether through a subsidiary, joint venture, distribution partner, or acquisition.
Identifying, vetting, and activating the right local partners and channels.
The right partner can accelerate market entry. We identify and assess potential partners, conduct due diligence, and support negotiations to build strong commercial relationships.
Our role extends beyond introductions. We stay engaged through diligence and activation to ensure partnerships become productiveand commercially successful.
Navigating regulatory requirements and government systems to support market entry and growth.
Regulation shapes every stage of doing business in India. We help companies navigate regulatory requirements, secure licences and approvals, identify state-level incentives, and engage the right government institutions.
Drawing on deep public sector experience, we help companies move through complex regulatory processes with greater certainty and speed.
Providing specialist support in regulated sectors, including pharmaceuticals and healthcare.
Some sectors require specialist expertise. In industries such as pharmaceuticals and healthcare, success depends on navigating
complex approval pathways, regulatory requirements, and sector-specific commercial dynamics.
Supported by a long-established network of industry partners, we help companies enter and grow in some of India’s most regulated markets.
